Act on Facts, Not on Guesswork (Why We Need to Measure What Matters)
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When it’s time to move forward, it’s better to act based on facts, not guesswork. In my experience, knowing the facts usually leads to better outcomes. When we have data on a situation, we are more likely to know what to do next. That’s not to say we won’t miss the mark at times—but actions based on facts are always better than actions based on assumptions. It’s always helpful for organizations to have good studies…
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