Patient Experience

Receptionist and businesswoman at hotel front desk

When Serving Customers, Small Gestures Are Noticed and Appreciated

Do small gestures and personal touches make a big difference—or at least some difference—when serving customers? I feel the answer is yes. In fact, in a world that’s increasingly automated and impersonal, they are more noticed and appreciated than ever. I was on the way to a workshop in Austin, Texas. My presentation was scheduled for day two. I decided to arrive early so I could attend the afternoon session for day one. My plane arrived around…
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