Dr. Tom McDougal is an executive, leader, advisor, coach, author, and host of The Healthcare Badlands podcast. His views in this book reflect his 30+ years of leadership including 23 years as a hospital CEO and 7 years as a healthcare sales consultant and coach. Dr McDougal holds a Doctorate degree in Healthcare Leadership in addition to a Bachelor’s Degree in Business Management, Master of Science in Healthcare Administration, and Master of Business Administration. At the time of publication of this book, Dr. McDougal is the Founder and CEO of Badlands LLC, the premier healthcare sales strategy advisory firm, and CEO and Founder of Audrey Health LLC. He also holds a Real Estate license in the State of Alabama with plans to expand to neighboring states.

Dr. McDougal’s other books include:

  • Selling to the Pain: Closing More Deals in Healthcare Sales
  • Predicting Patient Decisions: An Economics Handbook for Healthcare Executives
  • The Friction Sales Strategy: Overcoming Friction to Close More Deals Faster

Nicole has an intense desire to make a difference…and it shows. Throughout her work in events, sales & marketing, community work, and business development, Nicole’s career spanning 15 years has produced consistent results.

In 2014, Nicole joined Quint Studer as one of the first employees at Studer Community Institute. She was on the team that piloted the first early learning programs in Pensacola, FL. Nicole also spearheaded the small business training and development program, ultimately helping initiate EntreCon, a nationally known business and leadership conference. Most recently, she organized The Gratitude Symposium, impacting over 61,000 healthcare professionals with 45 expert speakers.

Today Nicole plays a vital role in working with partners and making an impact. She is a certified Management by Strengths trainer and manages all operations, assessments leads the data and research division, and helps organizations turn data into knowledge.

As a former Program and Events Manager for the Chamber of Commerce, she is instrumental in organizing and managing events that have an impact on individuals and organizations. Her extensive experience in sales and marketing with Cox Media has translated into success with organizations she assists. Whether managing partner engagement, managing book sales, designing and maintaining the website, the constant for Nicole is results.

Katherine Meese
Lisa Reich