Dr. Tom McDougal is an executive, leader, advisor, coach, author, and host of The Healthcare Badlands podcast. His views in this book reflect his 30+ years of leadership including 23 years as a hospital CEO and 7 years as a healthcare sales consultant and coach. Dr McDougal holds a Doctorate degree in Healthcare Leadership in addition to a Bachelor’s Degree in Business Management, Master of Science in Healthcare Administration, and Master of Business Administration. At the time of publication of this book, Dr. McDougal is the Founder and CEO of Badlands LLC, the premier healthcare sales strategy advisory firm, and CEO and Founder of Audrey Health LLC. He also holds a Real Estate license in the State of Alabama with plans to expand to neighboring states.
Dr. McDougal’s other books include:
- Selling to the Pain: Closing More Deals in Healthcare Sales
- Predicting Patient Decisions: An Economics Handbook for Healthcare Executives
- The Friction Sales Strategy: Overcoming Friction to Close More Deals Faster





